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Digital Marketing Course in Pune

Digital Marketing Training Institute in Pune

Codeship Technologies is the leading digital marketing training institute in Pune, creating the way for our students' digital success. Our daily lives are now centered on the world of technology, whether in education, sales, or marketing. Everything is currently being converted to digital format.

The promotion or advertisement of goods or services via digital channels such as search engines, websites, social media, email, and mobile apps is known as digital marketing. It has grown in popularity as a marketing strategy for businesses of all sizes because it allows them to reach a large audience at a low cost.

Keyword Planning, SEO, Search Engine Marketing, Email Marketing, Affiliate Marketing, Social Media Marketing, and Google Analytics are just a few of the topics covered in the Digital Marketing course in Pune.This Digital Marketing course is the first step towards a career as a Digital Marketing professional.

Digital Marketing Course in Pune

Digital marketing courses in Pune at codeship Technologies are tremendously helpful to the learners and students in developing the skill to connect with customers via several channels and digital platforms likewise social media. Digital marketing training in Pune dominates global rankings, and the city also provides a various range of exciting study locations supported by state governments.

Your business’s prospective customers spend most of their time online—on Smartphones, social media, and Internet surfing. Digital marketing is the moment of finding those prospective customers and creating brand awareness and engagement for your business—whether a small start-up or established business.

In a world that is rapidly becoming digital-centric, effective marketers should get their focus on understanding the several digital platforms to boost their key performance indicators (KPIs), Return on Investment i.e. (ROI)

Roles & Responsibilities of Digital Marketers

A perfect digital marketer is responsible for ensuring that the website or web page reaches its target audience easily. This includes website structure and page content improvement for search engines. It also includes the use of paid advertising such as Display ads, Banner Ads Search Ads available in the digital space.

Search Engine Optimization and Search Engine Marketing's purpose is to help drive relevant traffic to the audiences and potential buyers of their website.By using different SEO, SMO, and SMM techniques and strategies of Digital Marketing, promoting anyone’s business on the digital Platform by gaining web traffic and writing, optimizing, and promoting the website content to make it user-friendly is the primary role of Digital marketers.

Codeship Technologies offers a Complete Digital marketing course for aspirants who are looking to switch or make their career in the field of Digital Marketing.

Or we can say the primary role of a digital marketer is to manage marketing campaigns promoting a brand as well as its services or products. They have a massive role in increasing brand awareness as well as driving traffic toward the website and transforming that traffic into conversions by acquiring leads and customers.

Opportunities for Digital Marketers

To start your career in digital marketing or pursuing a course in digital marketing is just one of the fundamentals. However, to completely step into the role of a digital marketer, it is important to make sure that you possess significant skills and keep yourself updated with the continuously changing digital landscape.

You’ll be taught everything during the Digital Marketing course in Pune which will provide you with the all minor and major aspects of the best digital marketing course from our reputable institute. Codeship Technologies offers top-class advanced digital marketing course of the future as we collaborate with world-class institutes.

Many businesses that are tired of traditional marketing methods are vigorously hunting for business opportunities in digital marketing. Have you ever wondered, what are the opportunities in digital marketing?

When we search for opportunities, Digital Marketing has plentiful career alternatives. It not only has just the opportunities for professional career lives but also privileges Freelancing and Businesses.


After Completion of Digital Marketing Course at Codeship Technologies, students can have an opportunity to work as a freelancer. The opportunities for Digital marketing freelancing are never-ending. Many businesses strive for freelancers who can work for them for a specific period. And this is the right opportunity for the freelancers!

Freelancing doesn’t have the guidelines like only one client at one time. You may take more than one client’s project at a time. The best thing about freelancing is that you can choose to approach international clients too.

Business Growth Opportunity

Nowadays, many businesses are switching their preferences towards digital marketing instead of traditional Marketing due to positive reaching responses. Due to Pandemic experiences the business owners understood the importance of digital marketing.

You can provide your digital marketing services and drive business in digital marketing in short you can start your own digital marketing agency where you can provide digital marketing training and services. This way you can help small business owners by switching their shops on online platforms. It will help them to reach out to the maximum number of people to get their customers.

Many customers prefer social media or online platforms hence; digital Marketing gives them profitable channels. Brand awareness and promotion just got easier than ever with digital marketing, which required fewer budgets than traditional Marketing.

Traditional ways such as newspaper TV or Digital banner ads are now out of trend with a no ROI guarantee as no one can predict the return on investment.

Instead online platforms like Instagram and Facebook are the best way for any digital marketing business opportunities all over India.

Job opportunities

Digital Marketing is the key to your successful business as it supports businesses to promote and market their brands into targeted markets, through various online channels or any other electronic channels.

There are various job roles or positions that support companies to improve and promote brand image, through various digital channels to sell their services or products” Similarly, Digital Marketing Roles are designated to perform various tasks such as Planning and Running promotional campaigns, creating relevant and effective content for businesses, gaining customer attention through various social media channels by posting customer-oriented content or posters, and monitoring customer attracting flow on the website.

You can start to find out a job placement for different roles such as
1. Search Engine Optimizer (SEO)/ Search Engine Marketing (SEM) Specialist
2. Pay-Per-Click (PPC) Specialist/Manager
3. Conversion Rate Optimizer (CRO)/Conversion Rate Manager
4. Content Strategist
5. Digital Marketing Manager
6. Content Writer

Why Choose Codeship Digital Marketing Training Course in Pune?

With digital marketing training, you are not just getting career opportunities but you can also help any business owner to grow their business or you can establish your own business and apply all those Digital Marketing Tactics to your own business. You can also create ads to target and ensure services and products reach an interested audience. Using analytic tools, you can get an idea about the location, and behaviour of the people who see your ads.

Codeship Technologies provide you the opportunity to start your career with Digital Marketing Training in Pune. You don’t have to leave your home to attend the classroom physically, as we have an online Training facility for the learners. You can save time to attend the offline course with online options.

If you are unsatisfied with your current job and thinking to switch your career; then Digital Marketing is the best option for you!

Syllabus of Digital Marketing Training:

  • Introduction to Digital Marketing and Advertisements
  • Customer Centric Approach
  • SEO concept and how do Search Engines Work?
  • In-depth Understanding of On-page and Of-page SEO
  • Technical SEO, Mobile SEO, and the Importance of Schema Mark-ups
  • Local SEO, Social SEO, and International SEO
  • SEO Audits Tools and Methods
  • SEO Tools – SEMrush, Ahrefs, etc.
  • Search Engine Algorithm Updates
  • Understanding Consumer Behavior
  • Influences on Consumer Behavior
  • Product Mix Decision
  • Branding Decisions
  • Developing Advertising Campaigns
  • Sponsorship Campaigns
  • Understanding Pricing Strategies
  • Developing Advertising Campaigns
  • Brand Positioning
  • Engagement Strategy
  • PR Activities
  • What is Social Media Optimization?
  • What is Social Media Marketing? Why should we use it?
  • Social Media Platforms Use- Quora, Twitter, Facebook, Instagram, LinkedIn, Pinterest, etc.
  • Promotion on Social Media Platforms
  • Managing and Driving Engagement
  • Why Video Marketing?
  • How do you Rank YouTube Videos at the #1 Position?
  • Why Video Marketing?
  • How do you Rank YouTube Videos at the #1 Position?
  • Different Paid Marketing Platforms – Google Ads and Instagram Ads, Facebook
  • Keyword Research - Google Ads, Bidding for ads and Search Network Campaigns
  • Google Display Campaigns
  • Conversion Tracking
  • Remarketing
  • Mobile Ad Campaigns
  • Understanding Facebook Marketing
  • Facebook Ads Manager
  • Facebook Ad Campaign Types and Objectives
  • Business Manager
  • Instagram Ads
  • Linked in Ads introduction
  • What is Email Marketing?
  • Different Email Marketing Tools – Mail chimp, etc.
  • Email Marketing Campaign – HTML and Built-in Editors
  • Introduction of Affiliate Marketing
  • Benefits
  • Various Platforms
  • Introduction of Content Marketing
  • Types of Content Marketing
  • Blog Writing and Content promotion
  • Influencer Marketing
  • How to and Engage Them?
  • Google Analytics and website Visitors’ Traffic Matrices
  • Visitor Behavior analysis
  • Understanding Growth Patterns
  • Marketing Strategy according to Traffic Patterns


Codeship Technologies is the Best Training Institute in Pune offering SEO, SMO, Web designing, and Web development services for the past few years. We are providing the learners to work on live projects, unlike other training institutes for live exposure to the current industry trends that provide professional working experience.

Codeship Technologies have supreme and dedicated teaching faculties who are well equipped with comprehensive internet marketing stuff. We have professional faculties who are well-qualified and are able to communicate well with our students.

We believe in developing leaders of tomorrow by transforming fresher students into professional Digital marketers. Digital Marketing Classes In Pune will help the aspirants to develop new skills that are must require to be proficient in implementing, developing, and accessing Digital marketing strategies for the universally connected economy.

In India, the average salary for a fresher digital marketer ranges between Rs.3 lacs and Rs.4 lacs per year. Senior level salaries can reach Rs.30 lacs depending on their profile.

Yes, you can work as a freelancer and provide clients with digital marketing services.

Digital Marketing Training Institute In Pune
Course Features
  • Practical Oriented
  • Placement Support
  • Notes and Study Material is available
  • Soft Skills Training

Additional Information

  • Duration:3 Months
  • Certification:Yes
  • Projects:5 Mini 1 Major
  • Batch Strength:8 to 10 Students per bath
  • Languages:Marathi, Hindi, English